Why this is the accessible product
Revenue-based funding needs deposits to underwrite, and a new business does not have six months of them. Equipment financing has an asset instead.
Funders run specific new-business programmes because the collateral position makes them workable in a way unsecured lending to a startup is not.
For a haulier buying a first truck or a shop buying a first line, this is very often the only real route to the equipment.
What they will want
A meaningful deposit. Twenty percent is a common starting point and more is not unusual.
Your personal credit, weighted more heavily than it would be for an established business, and a personal guarantee more or less as standard.
Industry experience. Years working in the trade before starting the business genuinely counts, and it is worth putting in writing rather than assuming it is obvious.
Evidence the asset earns: signed contracts, a lease on premises, letters of intent. Anything showing revenue on the other side of the purchase.
Getting the best result
Choose a standard, resaleable asset for the first purchase. Specialised equipment is much harder to finance without trading history.
Keep everything in the business bank account from day one. Six months of clean business banking is what unlocks every other product later.
Repay this cleanly. A first equipment loan repaid on time is the fastest way a new business becomes fundable for everything else.