The rule of thumb, and what moves it
50 to 150 percent of a single month's deposits is the working range across most revenue-based funders.
Time in business moves you within it more than anything else. Eight months puts you near the bottom; three years pushes you toward the top.
Deposit consistency matters as much as volume. $40,000 every month reads far better than $20,000, $70,000, $30,000 averaging the same.
Existing advances reduce it sharply, because the funder is calculating what your deposits can support in total, not in addition.
Deposits, not revenue on paper
Funders read bank statements, not your accounting software. What counts is money that actually landed in the business account.
Revenue invoiced but unpaid does not count. Neither does income running through a personal account.
If your books say $40,000 and your statements say $28,000, the offer is built on $28,000.
Borrowing the maximum is usually the wrong move
Repayment is a percentage of daily or weekly deposits. A larger advance means a larger share of every day's revenue leaving before you see it.
The question worth asking is not what you can get but what your cash flow absorbs comfortably at the same time as rent, payroll and stock.
Taking less than the maximum and repaying cleanly also sets up materially better terms next time. Funders price a proven track record well.