Why the bank says no
The cost base is fixed and large — rent on a big unit, equipment finance, staff — while the revenue is monthly memberships a bank regards as easy to cancel.
The equipment is already financed in most cases, so it is encumbered and unavailable as security.
January skews everything. Sign-ups spike and then attrit through the spring, and a model sampling the wrong quarter draws the wrong conclusion in either direction.
What a revenue-based funder reads instead
Recurring billing is strong underwriting material. Members on monthly direct debit produce a consistent, verifiable deposit pattern.
Retention is what will actually be examined. A gym that adds members and loses them just as fast is not the same risk as one with a stable base, even at identical revenue.
Equipment belongs on equipment financing. A rack of machines secures its own loan over a term matching its life, which working capital cannot compete with.
What to have ready before you apply
Twelve months of bank statements rather than six, so the January cycle is visible in context.
Active membership count and roughly what you lose each month.
Whether existing equipment is financed and with whom.