Guide

A competitor is closing and will sell you the customer list and the equipment for $80,000. What funds it?

Split the price by what it buys. The trucks, machines and fixtures finance as equipment over years with the assets as security. The customer list has no collateral value to a lender, so it is paid for with a seller note — the owner carrying part of the price, which is common and cheap — and a working capital loan on your own deposits for the balance, funded in one to three business days. A bank or SBA route is cheaper for a larger deal and takes weeks to months.

An asset purchase, and why lenders like the shape

Buying a competitor's assets rather than the company itself — the equipment, the vehicles, the customer list, sometimes the phone number and the name — is the structure most small acquisitions take, because you get what you want and leave the liabilities behind. Lenders prefer it for the same reason: it is clean to underwrite. What it does not do is turn the customer list into collateral. A list is worth what the customers do next, and no lender values that.

Split the price

The equipment. Trucks, mowers, a lift, a kitchen line, racking: each is an asset with a serial number and a resale market, and each finances over two to seven years with itself as security. A lender will want an appraisal or a dealer's valuation and a bill of sale, and the term will be shorter for older equipment. This part of the deal is the cheap money, and it can be a large share of the price.

The list and the goodwill. This is where the seller comes in. A departing owner carrying part of the price as a note, paid over two to five years from the revenue the customers generate, is the most common structure in small deals — it is cheap, and it means the seller has a reason to help the customers stay. Ask for it as a matter of course.

The balance. Whatever the equipment loan and the seller note do not cover, plus the working capital to serve the new customers for the first month before they pay, is a working capital loan on your own business's deposits: decision in about a day, funding in one to three business days, amounts around half to one and a half times a month's deposits.

Cost of $50,000, by product

BANK TERM LOAN60 months · hardest to qualify for$13,700SBA 7(A)120 months · lowest monthly, slowest$34,200ONLINE TERM LOAN18 months · days, not months$11,500LINE OF CREDIT12 months · pay only on what you draw$7,400MERCHANT CASH ADVANCE9 months · fastest, no score floor$15,000$0$36,000
Total cost of capital on a $50,000 facility, with the term stated on every bar — a comparison that hides the term is not a comparison. An advance is the most expensive money here and the only one that reaches a business the bank has already declined. Illustrative figures at mid-range pricing, not an offer.

When the bank route is right

A deal at $80,000 with equipment worth half of it and a seller carrying a quarter is a small-business acquisition that fast money can close in a week. A deal at $400,000 is an SBA or bank conversation: longer terms, lower rates, months of process, and a lender that will want the competitor's financials, a valuation and your own returns. We do not place those. For a deal that size, they are the right first call, and a short advance has one honest role in it — the down payment or the bridge to closing.

The thing to check before any of it

How many of the customers will come. A list from a competitor closing because the owner is retiring is worth more than one from a competitor closing because the customers left. A conversation with a few of the larger accounts before signing — with the seller's blessing — is the due diligence that decides whether the list is worth $30,000 or $3,000, and it costs nothing.

Sources

Related questions.

Can I finance used equipment I'm buying from the competitor directly?
Yes, with a bill of sale and an inspection or appraisal. Lenders finance private-party equipment more cautiously than dealer stock, so expect a shorter term or a down payment, and expect older machines to be declined or priced up.
Will the seller agree to carry a note?
Most will carry some of the price, especially for the goodwill portion that no lender will fund. A seller who refuses any note on the list is telling you something about how confident they are the customers will stay.
Does buying a competitor's customers help my own funding later?
Once their deposits are in your statements, yes — a funder reads a bigger business. For the first three to six months the list is a cost and not yet a deposit, which is what the working capital piece covers.

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