Guide · Applying without getting burned
Will applying for business funding get you flooded with calls?
By Alex Makowski Published
It can, and it is the most common bad experience in this industry. It happens when a site sells your details as a lead to every buyer who will pay for them. It is avoidable, and the way to avoid it is to ask one direct question before you enter a phone number.
In this guide
- 01Why it happens
- 02The question to ask first
- 03Other signals worth reading
- 04If it has already happened
- Won't affect your credit
- Free, no obligation
- Up to $500K
01
Why it happens
Some sites are not funding businesses at all. They are collecting contact details and selling them, sometimes to a dozen buyers at once, sometimes repeatedly over months.
You cannot tell from the form. A lead-selling page and a genuine marketplace look identical, because the difference is in what happens after you submit rather than in what you see.
This is why the volume arrives all at once: a dozen buyers all received your number within the same minute.
02
The question to ask first
“Is my information sold as a lead, and how many parties will receive it?”
A genuine marketplace can tell you exactly: your file goes to the funders who write your industry, state and revenue band — a specific, small number, and not to anyone else.
A vague answer, or an answer about ‘partners’ without a number, is the answer.
03
Other signals worth reading
Does the site say plainly whether it is a lender or a broker? Ambiguity there is deliberate.
Does it state costs anywhere, in dollars? Sites that intend to sell you on rather than fund you rarely do.
Does it ask for a phone number before telling you anything useful? The order tells you what the page is for.
04
If it has already happened
Ask each caller where they got your details and to remove you. Under the TCPA a request to stop must be honoured.
Register with the National Do Not Call Registry, though it has limited effect on business-to-business calls.
The calls typically taper over a few weeks as the lead ages and stops being resold.
Written by
Alex Makowski, Owner
Alex Makowski owns and runs Business Loans for America and has been placing funding for U.S. small businesses since 2021. Businesses he has worked with have secured $50M+ in financing across 1,200+ placements. He writes and reviews every guide on this site.
FAQ
Related questions.
- How do I know if a site sells leads?
- Ask directly, and read the privacy policy for who information is shared with. A policy naming broad categories of 'partners' with no limit is describing lead sales.
- Is a broker the same as a lead seller?
- Not exactly. Both are paid by the funding side rather than by you — some per application introduced, some on a funded deal. The distinction that actually affects you is how many companies receive your details, so ask that directly rather than relying on the label.
- Can I apply without giving a phone number?
- Not here — the application cannot be submitted without a verified number, and no record of you is created until the code is entered. What you can control is how many parties receive it, which is worth asking about before you type it in.
Guides
More on applying without getting burned
Who pays the broker
The funder does. Anyone asking you for money upfront is not a broker.
After you apply
Verification, then underwriting, then offers — usually inside a day.
What must be disclosed
A dozen states now require the numbers in writing, before you sign.
What the FTC found
A $20.3m judgment, and a list of the practices that produced it.
Making them tell you why
Business applicants have a right to reasons. It is narrower than the consumer version and almost nobody uses it.
What documents do you need for a merchant cash advance?
Sources
- Federal Trade CommissionEnforces against deceptive practices in small-business lending and marketing.
- FTC — Report FraudWhere to report advance-fee and business-funding scams.
One application, every lender we work with
Find out what you qualify for before you need it.
Eleven questions, about two minutes. You see offers side by side and take one, or none.
- Won't affect your credit
- Free, no obligation
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- Up to $500K